Looney Labs Introduces Stoner Fluxx

Market Wire, November 2003

Looney Labs, the game company that created the popular Fluxx™ card game, has announced the introduction of Stoner Fluxx™; a version of Fluxx being marketed as a fundraiser for the legalization of marijuana and the drug peace movement.

In publishing a stoner version of its hit card game, Looney Labs hopes to give the drug peace movement a little more of the two things it needs most: exposure and funding. For each deck sold Looney Labs has pledged to donate $1 to organizations seeking to reform American drug policy.

"We believe the public is ready to start openly talking about the need to end the drug war, yet the topic of legalization has been so taboo that people have been afraid to bring up the subject," stated Andrew Looney, co-founder and Creative Director of Looney Labs. "We're hoping that a fun and easy card game will be a good way to break the ice. Party games usually are."

Groups benefiting from sales of Stoner Fluxx, which retails for $13, include NORML ( National Organization for the Reform of Marijuana Laws), the Drug Policy Alliance, MPP (Marijuana Policy Project) and StopTheDrugWar.com, among others.

"As a public-interest lobby that for more than 30 years has provided a voice for those Americans who oppose marijuana prohibition, we welcome the involvement of Looney Labs and the financial support they will be able to garner through the sales of Stoner Fluxx," commented Allen St. Pierre, NORML.

Mr. Looney, a long time activist on behalf of the drug peace movement, founded Looney Labs with his wife, Kristin Looney, in 1996. Since then, they have successfully designed and brought to market a variety of fun family card and board games that have garnered numerous awards and mass-market appeal. Both Andrew and Kristin are former NASA engineers, who also publish a wacky weekly webzine, Wunderland.com, about their life running their own game company and their efforts working for drug peace.

The original card game Fluxx, which Stoner Fluxx is based on, has sold over 130,000 copies, has developed a loyal following, and is for sale in game stores all over the country. Known as the card game with ever-changing rules, Fluxx represents a totally new concept in card game design.

"For a number of years, Fluxx has continually been one of the strongest selling non-collectible card games in our market," commented Mike Webb, VP of Customer Service, Alliance Games, the largest US hobby game industry distributor. "It is easy to learn, fun to play, and a blast to share with friends."

Stoner Fluxx is a fun new variation, with a marijuana theme, that is clearly labeled as being for adults, not kids. It's fun for 2-6 players and since the rules are learned as you play, it's easy to jump right in. Enter the world of Looney Games at a game store near you — for more information on Looney Labs and a roster of game stores that sell them, visit www.looneylabs.com.

For a photo of Stoner Fluxx, visit: http://www.kcsa.com/gallery/looneylabs/StonerFluxxDisplay.gif

Contact: Ann Higgins (212) 896-1299 or Scott Berwitz (212) 896-1272

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