- more katy! & is there anybody out there?
The Number 23 :)
the director's obsession
with a blue filter.
of the Emperor
"I showed several new people how to play Treehouse, who
liked the game, but not enough to purchase it until I showed
them Martian Coasters. They took to Martian Coasters like a five-year-old
to candy. The parents were impressed by the simplicity of the
game, and surprised by the challenge." --
Dunaway's event report for a demo at Alterniverse
||Creating a Sample Game for
published a bunch of games
that people really enjoy, but our biggest seller, by a huge margin,
Just how big is that margin? Get this: According to some numbers
recently ran, sales of just the original version of Fluxx account
for 52% of our overall income, meaning it brings in more money
than the sum of everything else we make -- including all of our
special editions of Fluxx!
Anyway, even though Fluxx is solid gold, it can still be tricky
for people to learn, particularly when they are trying to learn
it cold from the rules sheet. Therefore, in order to really make
Fluxx a household name, we need to be taking every step we can
to make sure that once people find out about it and decide to
try it, that they then have a positive experience with the game.
Unfortunately, it sometimes takes a few games for someone to
really understand Fluxx, and sometimes people get frustrated
by it and give up before they really grok what was going on.
So, to help make sure everybody "gets it," we've
repeatedly revised and re-written our instruction sheet. We didn't
make a big deal about it at the time, but last fall, when we
most recently ran out of Fluxx decks and needed to print more,
we made a little change. We replaced the instruction sheet we've
been using for a few years with a newly redesigned version. (A
PDF version of these latest rules is available here.)
Nothing else inside the box changed, but technically this means
Fluxx is now up to version 3.1a. (You can tell them apart by
looking at the box: 3.1a has a starburst on the bottom, reading
"Over 300,000 copies sold!" while a regular 3.1 deck
has a black circle in that space that says "$12." Also,
3.1 has a square Looney Labs logo on the underside, while 3.1a
has the doorway logo.)
But even though we've barely had a chance to see how this
new version of the rulesheet does for us, we're contemplating
upgrading it yet again. It won't be long before we need to reprint
again, and when we do, we're thinking to make it version 3.1b,
and just like 3.1a, nothing much will change but the rules sheet.
So what will make this yet-again new rulesheet better than
ever? For one thing, it will be bigger; imagine the current rulesheet
unfolding one more time, and you'll see that this will double
the amount of space we have for explaining how you play Fluxx.
And how will we make use of all this extra space? With a detailed
sample game! There were a lot of discussions about this idea
on the Fluxx
mailing list (thanks to all who contributed to those conversations!)
and we're ready to move forward with the idea by finding someone
who's good at comic-book style artwork and hiring them to turn
a sample game script into something we can use on our instruction
So, are you interested? Or do you know someone who would be
perfect for the task? If you answered yes, there's a
page at LooneyLabs.com filled with details.
Desserts Update: Since this new call for artists will undoubtedly
make people ask questions about the Just
Desserts project, here's a small update on that. Basically,
the project is totally stalled... lately we've been needing to
focus all our energies on selling what we've got rather than
creating new things. But the design has finally matured
into something I'm really eager to publish, so its day will come.
As for the
question of which artist(s) we will choose, I think we'll
end up deciding to ask our top 10 favorites to each do another
5 pieces, but nothing has been decided for sure yet.
that's the latest news on all of that. Thanks for playing our
PS: Have you gotten a Computer
||While working on our upcoming Fluxx Survey, I found myself
challenged by one of the questions we came up with: Hobbies.
How am I supposed to narrow down all my manifold interests to
just 3 short answers? After much pondering, I came up with this:
1) Games, 2) Gadgets, and 3) Hedonism.
(I was also very amused by Robin's
answers, which were Email, IM, and Meetings.)
||I broke my new
watch! I accidentally dropped it onto hard pavement and now
the analog portion doesn't tick. But the digital element is still
functioning, so I guess I'll put up with it for awhile... and
next time I'll know to look for one that claims to be shock-resistant.
||"Both 'wars' fail because they target an enemy that
isn't there. Terror is a tactic, not a nation or ideology that
can be warred against. In modern terms, terrorism is rooted in
disaffected, oppressed people. It won't go away until conditions
or perceptions change. The drug war is even worse -- it targets
our own people as the enemy. About 1.7 million people are arrested
annually for narcotics, 43 percent of them for marijuana, a drug
far more benevolent than legal alcohol. In America's booming
prison industry, 25 percent of the 2 million-plus inmates are
there for drugs, and most of their crimes are nonviolent. In
federal lockups, 60 percent of the prisoners are drug offenders." -- John F. Sugg, "Kathryn
Johnston's Real Killer"