There's very
little new content this week - even the new
chapter of the Empty City is minimal, it being just a paragraph long
(and one of the shortest chapters in the book). However, there is some exciting
news: the calendar T-shirt artwork is finished, and the Aquarius TV ad campaign is about to
begin!
The ad looks great. It starts with a series of soothing images: the earth
from orbit, clouds, rolling surf, flames, stars. Then we see various scenes
of a pair of girls playing the game, intercut with close up views of the
cards. Throughout all of this, there's a very perky woman telling you all
about Aquarius. (The
voice is familiar... I don't know who it is, but I'm sure I've heard her
describe products to me before.) The two girls have that modern hippie look,
one with beads and big peace symbol earrings, the other with a headband
and a tie-dyed shirt. First they're playing on the carpet in front of the
fireplace, then they're playing on a blanket on a grassy knoll somewhere.
("You can take Aquarius with you anywhere you want a fun and exciting
game!" the narrator happily explains.) To order, you call the product
fulfillment house that handles all of AMG's products, whose number is displayed
along the bottom of the screen throughout most of the 60-second spot. More
detailed ordering info appears in the product still at the end of the screen,
which also includes our URL. "And remember, the player with the longest
hair always goes first!"
We signed off on the ad immediately, and the test market phase is set
to begin tomorrow, in Kansas City. If it does well enough, the ad will go
national in a couple of weeks. |